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Enterprise Gamification

Enterprise gamification refers to the application of game design techniques to the workplace. Gamification practitioners believe that the goals of games - to create motivation, retention, loyalty, and satisfaction - are the same as the goals of employee engagement initiatives.

Terms:

  • Gamification - the application of game mechanics and game thinking to any non-game environment, like customer engagement, education, training, and business
  • Enterprise Gamification - applying gamification elements like badges, levels, and leaderboards specifically to the workplace environment
  • Employee Engagement - employee involvement, satisfaction with work, and emotional commitment to their organizations
  • Game Mechanics - building blocks like leaderboards, badges, and progress bars, that can be used for gamification

Source: enterprise-gamification.com

Resources:

-- Contributors: Peter Thoeny - 2013-04-26

Discussion

Today I attended Mario Herger's presentation on Enterprise Gamification at Xerox PARC. I found it highly interesting. I think gamification techniques can be used to engage users to participate in a TWiki installation at the workplace. For example, a point system for contributors with instant gratification could increase the "stickiness" of a TWiki site. I'll dig into this topic a bit further.

-- Peter Thoeny - 2013-04-26

A few slides:

  • Show the optimum amount of complexity so that user is not bored and not over-challenged:
    Dsc01860-700.jpg

  • Social aspect of gaming is most important:
    Dsc01862-700.jpg

  • Intrinsic motivation is stronger than extrinsic one:
    Dsc01863-700.jpg

  • Fun motivators:
    Dsc01864-700.jpg

  • Upcoming book by Mario:
    Dsc01867-700.jpg

  • Book resources:
    Dsc01868-700.jpg

  • More book resources:
    Dsc01869-700.jpg

-- Peter Thoeny - 2013-04-26

I totally agree. It works for those who love to "game" anyway, and may motivate if you have employees on a similar level. However, think of the "Employee of the month, year, century&" awards... Usually only very few can achieve these, and then IMO it is counterproductive to the motivation of all other employees. Badges, Points, Trophies, and a leaderboard may work much better.

-- Christian Mussmann - 2013-04-26 - via Facebook

I agree on "Employee of the month" vs Badges, Points, Trophies.

In the enterprise context, where the word game & gamification may be frowned upon, one can talk about employee engagement using fun motivators.

-- Peter Thoeny - 2013-04-26

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Topic revision: r3 - 2013-04-26 - PeterThoeny
 
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