TWiki Marketing Meeting, 01 Oct 2007

Attendees

• ArthurClemens
• MichaelCorbett (Minutes),
• MichaelDaum,
• SvenDowideit,
• KennethLavrsen,
• KoenMartens,
• SteffenPoulsen,
• CarloSchulz,
• PeterThoeny (Facilitator)

Place & Time

• IRC Server chat.freenode.net, channel #twiki_marketing
• 01:00 PST, 20:00 GMT, 22:00 CET, 06:00 AEST (Australia)

1. Blogging

• Champion - KoenMartens
• Supporting topic - TWikiBlogAndNewsletter

• Time: 21:06 – 21:17
• Issue: Spam in blog comments
• Info: Koen has removed 3 spam posts
• Info: Koen has set the Blog web changeable only to TWikiCommunityGroup?
• Action: Koen to ensure that comments can still be left on blog (can be done with a pref setting in meta data of template topic, see IRC log for other suggestions)
• Info: Koen had three replies to the newsletter that was sent on the announce list.
• Decision: 3 is a safe number to, effectively, ignore.
• Action: Koen to write to these three explaining what we are doing and their options.
• FixMe: IRC log says: “CommentPlugin update on t.o.” What does this mean?
• FixMe! Does this item still stand? Peter: Update CommentPlugin to latest version

2. Home Page Redesign

• Champion - ArthurClemens
• Co-Champion - PeterThoeny
• Supporting topic - TWikiOrgHomepageRedesign2007 & WebPageAudience

• Time: 21:17 – 21:41
• Info: Persona descriptions in WebPageAudience have been vastly expanded. There are now 8 personas.
• Talk: Is 8 is too many? There is overlap between Industry analyst and Journalist, for example. Even so, we can still add personae if really justified.
• Talk: Key Messages – level of detail needed. General consensus – we see how we go and if key messages get a little bit full of detail then we need to split these off into a separate topic.
• Talk: Relative importance of personae. No decision made in meeting. People are invited to comment on this in the WPA topic. Arthur still has final decision.

3. Testimonials

• Champion - RodBeckstrom
• Supporting topic - YouTubeDemoContest2007

RodBeckstrom not at meeting. Therefore comments from last meeting are kept in minutes so we can discuss next time.

• Contest to create YouTube videos
• Let customers tell their story
• Timeline: Oct or Nov

• Time: 21:41 – 21:49
• Talk: We really need to get more testimonials from users, especially big, newsworthy companies.
• Info: http://www.socialtext.net/wikiwed/index.cgi?bay_area_oct_2007 (kqed is the national public radio in the usa)
• Action: PeterThoeny? to try to get a story from KQED
• Action: All in meeting to try and get similar stories from other TWiki users.
• Talk: Video may be a more effective way of getting testimonials from these companies. (It saves their time and generates more impact on the web site.)

4. TWiki.org Performance

• Champion- PeterThoeny
• Supporting topic - NewTWikiOrgServer2007?

Not really discussed at meeting so old minutes preserved here for next time:

• Servers have been ordered, not yet arrived at ISP (Plug and Play Tech Center)
• Sys admin done by 2-3 people, in Europe and USA
• TWiki system setup exactly like documented (except for base URL)

5. Press Releases

• Champion - PeterThoeny
• Co-Champion - MichaelCorbett
• Supporting topic - TWikiAdvocacy04x02

• Time: 21:50 – 21:55
• Info: MichaelCorbett will take 2 stage approach to writing press release. Stage 1 – list notable points re 4.2 on the press release page in bullet point form, people can comment. Once comments received, the bullets will be refactored into a proper press release.
• Info: Overall theme of press release will be “TWiki takes off its anorak” or (for people who don’t know anything about anoraks) “TWiki moves from nerd to normal”.
• Talk: Lots of people had their own opinions about anoraks, none of them printable here.
• Info: Nokia have come up with a nice quote suitable for the press release.
• Action: PeterThoeny to see if we can use it.

7. Usability

• Champion - CarloSchulz
• Supporting topic - UsabilityIdeas

• Time: 21:55 – 22:06
• FixMe Carlo, please add to these minutes if there was something I missed.
• FixMe IRC log says: “ any lessons to derive from TWikiUsabilityTestingAt? * ?” Anyone care to elaborate on this meaning?

8. Merchandising

• Champion- KoenMartens
• Supporting topic - TWikiMerchandise

• Not discussed at meeting, may be best to defer this meeting topic until 4.2 has been released.

IRC Log

• TWikiMarketingMeeting2007x10x01.txt: TWiki Marketing Meeting IRC log 2007-10-01

Next meeting: TWikiMarketingMeeting2007x10x15?

Back to: TWikiMarketing

-- MichaelCorbett - 07 Oct 2007 (sorry for the delay folks!)

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