TWiki Marketing Meeting, 12 Nov 2007

Attendees

• ArthurClemens
• CarloSchulz
• EugenMayer
• KennethLavrsen
• KoenMartens
• MartinCleaver
• MichaelCorbett
• PeterThoeny (Minutes)
• RodBeckstrom (Facilitator)
• SvenDowideit

Place & Time

• IRC Server chat.freenode.net, channel #twiki_marketing
• 21:00 GMT

1. Blogging

• Champion: KoenMartens
• Supporting topic: TWikiBlogAndNewsletter
• Time: +0 ... +10 min = 10 minutes

• Info:
• Action:

2. Home Page Redesign

• Champion: ArthurClemens
• Co-Champion: PeterThoeny
• Supporting topic - TWikiOrgHomepageRedesign2007 & WebPageAudience & WebPageAudienceSiteStructure
• Time: +10 ... +20 = 10 minutes

• Info:
• Action PeterThoeny: review personas and define difference between analyst and journalist
• Action all: Provide comments on WebPageAudience#Info_needs
• Arthur will propose a new scheme

3. Testimonials

• Champion: RodBeckstrom
• Supporting topic: YouTubeDemoContest2007
• Time: +20 ... +30 = 10 minutes

• Info:
• Info: Contest to create YouTube videos
  • TWIKI.NET has agreed to sponsor a TWiki video contest, budget $3K in prizes
  • Let customers tell their story
• Action: All to get testimonials from wherever possible.

4. TWiki.org Performance

• Champion: PeterThoeny
• Supporting topic: NewTWikiOrgServer2007?
• Time: +30 ... +40 = 10 minutes

• Info: Server have been ordered, Sun estimates 4 weeks to deliver

5. Press Releases

• Champion: PeterThoeny
• Co-Champion: MichaelCorbett
• Supporting topic: TWikiAdvocacy04x02
• Time: +40 ... +50 = 10 minutes

• Info: Nokia have come up with a nice quote suitable for the press release.
• Action: PeterThoeny to see if we can use it.

6. Usability

• Champion: CarloSchulz
• Supporting topic: UsabilityIdeas, NewNavigationModellForTWikiOrg?
• Time: +50 ... +60 = 10 minutes

• Info:
• Action all: to comment on NewNavigationModellForTWikiOrg?
• Action all: too look at and comment on UsabilityIdeas

7. Merchandising

• Champion- KoenMartens
• Supporting topic - TWikiMerchandise
• Time: +60 ... +60 = 0 minutes

• Not discussed at meeting, defer this meeting topic until 4.2 has been released

8. AOB.

• Time: +60 ... +70 = 10 minutes

IRC Log

• TWikiMarketingMeeting2007x11x12.txt: TWiki Marketing Meeting IRC log 2007-11-12

Next meeting: TWikiMarketingMeeting2007x11x26

Back to: TWikiMarketing

-- PeterThoeny - 11 Nov 2007

Discussion

We have discussed WebPageAudienceSiteStructure in free form. Next meeting should be decisive.

Action points for next time:

• Add the persona names to the suggested pages
  • Peter will think up more needs for Irma, the analyst
• Create a navigation model in wireframes
• See how the structure fits in the current site: where will be the landing pages?
• List the to be created topics (in a different color?)
• List topics that do need to be moved (Peter prefers to move as less as possible)

Further steps (not for next meeting):

• Design the homepage
• Design the landing pages

-- ArthurClemens - 12 Nov 2007