TWiki Marketing Meeting, 11 Aug 2008

Logistics

• Place: IRC Server chat.freenode.net, channel #twiki_marketing
• Date & Time: 2008-08-11 19:00 GMT (Convert the start for your time zone)
• Action items: TWikiMarketing#ActionItems
• IRC log: TWikiMarketingMeeting2008x08x11.txt
• Previous/Next meeting: TWikiMarketingMeeting2008x07x28, TWikiMarketingMeeting2008x08x25

Attendees

• PeterThoeny
• VickiBrown
• MartinSeibert
• RafaelAlvarez (Soronthar)
• AndreUlrich

1. Usability & Home Page Redesign

• Champions: ArthurClemens, CarloSchulz
• Co-Champion: PeterThoeny
• Supporting topics: TWikiOrgRenewalWorks2008ToDo, NewNavigationModelForTWikiDotOrg, WebPageAudience, WebPageAudienceSiteStructure, UsabilityIdeas

• ArthurClemens's feedback 27 Jul 2008:
  • Please review design proposal for twiki.org at NewNavigationModelForTWikiDotOrg#WhiteDesign. Can I continue along this line? What areas need attention?
  • Topics are not written by themselves. Please comment/add to TWikiOrgRenewalWorks2008ToDo, sections 1, 1.1 and 1.2 or add directly to the draft topics

2. Blogging

• Champions: VickiBrown
• Supporting topic: TWikiBlogAndNewsletter

• I noticed Vicky has changed the blog topic creator. Topic names are no longer visible in WebChanges as they have a generic BlogEntry99 name. How does this fare with the others? -- ArthurClemens - 27 Jul 2008
  • True, the more database-ish "unique key" style name is in WebChanges. Is there a reason this should matter? The title is used for the page <title>, any bookmarks, browser tabs, browser history, and the RSS feed (of course). I hope no one objects too strenuously over the diff in the URL name. I found the lengthy topic names to be unwieldy, unnecessary (and incorrect when the blog entry title changes). -- VickiBrown - 11 Aug 2008

3. TWiki Meet-ups

• Champion: ?
• Supporting topic: TWikiMeetUps

4. Merchandising

• Champion: WillNorris
• Supporting topic: TWikiMerchandise

5. TWiki.org Server

• Champion: PeterThoeny
• Supporting topic: NewTWikiOrgServer2008

6. TWiki community survey

• The participants like the idea of a TWiki Community survey.
• The members of twikicommunitygroup shall be mailed to participate. Their input is to be collected.

7. Brainstorming for ideas

• Action item: PeterThoeny: Explain why there is a need for a registration on www.twiki.org. I do not want to change anything. But we have to give reasons why a registration is needed. (see this: Screenshot, Video)
  • Note that the registration screen topic is quite unstructured. Can we trim this down to a) Why register (listing benefits) and b) Registration help and c) Troubleshooting ? Perhaps using a 3 column layout. -- ArthurClemens - 27 Jul 2008

Notes from the meeting

Notes

• Discussion about German Marketing website

Action items

1. MartinSeibert: Create a proposal for German TWiki Marketing Website
2. VickiBrown: Investigate a pref setting for meta description and one for meta keywords in Blog web
3. PeterThoeny: Reply to will's t-shirt proposal.
4. PeterThoeny: Ping Sun again to get new servers for faster www.twiki.org.
5. MartinSeibert: Come up with set of questions for the survey in Codev before performing it.
6. PeterThoeny: Comment on http://twiki.org/cgi-bin/view/Codev/TWikiOrganization.
7. PeterThoeny: Write a section on TWikiCommunityCouncil? .

Back to: TWikiMarketing

Discussion

IRC log attached.

-- VickiBrown - 11 Aug 2008

AFAIK, meta keywords and description has less effect for SEO than anything else. Unless of course, our target is non-Google search engines.

As for topic names on Blogs, part of SEO is to have good titles (and headers) and have the URL to be part of it (i.e. what it was before). The changes will only dampen the SEO rankings.

We are in Web2.0, not Web1.0. And yes, that means lots of code changes.

Just my 2cents.

-- KwangErnLiew - 12 Aug 2008

In Web 2.0, we should not need to name a URL this-is-the-name-of-the-page. Google finds pages very effectively by title and content (I know; it finds my blog entries with unerring accuracy :-)

-- VickiBrown - 18 Aug 2008