TWiki Marketing Meeting, 2012-12-14

"TWiki, the Open Source Enterprise Collaboration Platform."

Logistics

• Place: IRC Server chat.freenode.net, channel #twiki_marketing
• Date & Time: 2012-12-14 05:00 GMT (Convert the start for your time zone)
• IRC log: TWikiMarketingMeeting2012x12x14.txt
• Previous / Next Meeting: TWikiMarketingMeeting2008x11x03 / TWikiMarketingMeeting2013x01x11

Attendees

• DavidAllen
• PeterThoeny
• VickiBrown
• HideyoImazu
• RamnathABanerjee
• RichMorin

• Facilitated by DavidAllen
• Notes taken by PeterThoeny

1. Marketing (Re)focus Discussion

• Creation of TWiki Application Repository / Showcase
• Supporting topics - TWikiMarketing, TWikiAppInstaller

• TWikiAppInstaller with packaging standard, app repository, an easy installer for use by non-technical users represents not only a great addition to the product, but a GREAT marketing opportunity as well for two reasons:
  1. One of the key value adds of TWiki (especially over other wikis) is the ability to create ad-hoc applications
  2. Distributing these applications (in an App Repository) makes it easy to realize the full abilities of TWiki, especially for non-technical users

2. Future Press Release

• Announcement of TWiki Application Repository

• Do pre-announce marketing when a beta of TWikiAppInstaller is available, to allow bring in app developers to play in the newly created ecosystem. We are some time away from this, but would like to mark this as an important event for when this beta milestone is achieved

3. Blogging

• Champions: VickiBrown
• Supporting topic: TWikiBlogAndNewsletter

• Need more bloggin activity, this year so far 16 blogs
• Goal to have 2 blogs per month
• Send newsletter when enough material available

4. TWiki Meet-ups

• Champion: PeterThoeny
• Supporting topic: TWikiMeetUps

• Let's do one in Silicon Valley early next year

5. Open Discussion / Ideas

• TWiki Facebook page would be good
• Automatically post from @twiki twitter to Facebook page (FB detail)
• Automatically post from @twiki twitter to TWiki group on LinkedIn.

• Alternate marketing meetings between AM and PM:
  • 09:00pm PST / 05:00 GMT
  • 10:00am PST / 18:00 GMT

6. Action items

Back to: TWikiMarketingMinutes

-- DavidAllen - 2012-12-13

Discussion