---+ Course Authoring

   * Persona: Edna the Admin
      * Motivations
         * Firm-wide Compliance Policy
         * Might need to present an event
         * Super-efficient, fast.
         * Manage CPE needs of many professionals
         * Come off as super competent.
         * Championed the product. Invested in success.
         * Flawless, error-free. Stickler for details.
         * Happy users = happy Edna.
         * wants to create content to sell, in service to firm revenue
      * Activities
         * Create program
         * Create Content
         * Enter course detail/metadata
         * Create assets (materials)
         * Upload / create other media content
         * Create quizzes
            * Create questions
            * Create answer key with reinforcement
         * Create final exam
            * Write the questions and answers
            * Create answer key
         * Determine timing
         * Determine placement (timing) of quizzes
         * Determine audience
         * Decide if it will be for credit?
            * What credit valuation to use? (word count or pilot test)
         * Determine jurisdictions/credit type
         * Create/attach eval
         * Create/attach certificate
            * Create from scratch
            * Create from template
            * Attach to a course
         * Test it
         * Invite people to take
         * Assign to users
         * Add to catalog
         * Make avail for sale
         * Download AICC files
         * Market/communicate it out
         * Make it SCORM
         * Duplicate
         * Edit
         * Expire/remove
         * Create from re-broadcast
      * Role defined: shes does everything

   * Persona: Paul the Publisher
      * Motivations
         * Quality CPE product (in service to revenue)
         * Innovation
         * Recognition for great courses
         * Reduce or eliminate customer issues
      * Activities
         * Ensure royalties
         * Review course/run tests (send back if necessary)
         * Review metadata and XML
         * Run script to to activate
         * Set it up in Unison/CUAS
         * Notify team that course is available
         * Run build for IRS CD

   * Persona: Tom the Tech Review
      * Motivations
         * like to make things accurate
         * love compliance
         * want an easy experince for my learners
         * $$ - sell more
         * make my course popular
         * wants to meet their dates
         * reputation
         * promotion oppys
      * Activities
         * read manuscript
         * research regulations
         * correct errors
         * verify with NASBA regs
         * re-write questions
         * validate required elements are present
         * make sure course is easy to consume
         * determine what content needs to go into supplement
         * keep supplements up to date, etc
         * determine FOS
         * estimate credits (CPE)
         * evaluate for pilot testing
         * send to HYD
         * QA after receiving from HYD
         * send to production for pilot testing
         * review pilot test comments
            * make edits as needed
               * decision to loop back thru
         * assign for final review and publication
         * evaluate course level (NASBA)
      * Role defined: Technical editor responsible for ensuring the technical accuracy of a course from a tax, accounting, and NASBA perspective

   * Persona: Artie the Author
      * Motivations
Wants to get paidCredit (notoriety)Share knowledgeReputation      * Activities
         * research content
         * create outlines
         * Create footnotes
         * write questions
         * create learning objectives
         * write stuff
         * deliver content to TR staff (electronically)
         * Use TR glossary pool
      * Role defined: responsible for actually writing/creating/updating the actual content (words on paper, learning objectives)

   * Persona: Ingrid the Instructional Designer
      * Motivations
make cool stuff!make courses creativewant courses to be funengage the learnertechiehave fun at their jobwant to effectively solve the learning objectivesmake learning more efficientwant to be unique      * activities
         * identify content for audio clips
         * identify good video clips
         * create scenarios
         * explore engagement
         * record clips (audio and video)
         * suggest raptivity elements
         * suggest pictures/photos
         * QA course
      * Role defined: responsible for making sure the course meets learning standards for adult learning principles 

   * Persona: Partha the Production person
      * Motivations
         * Have fun and be recognized
         * Learn and get promoted
         * Deadline focused
         * Meet (or exceed) TE expectations
         * Be creative
      * Activites
         * Convert course to XML
         * Edit XML
         * Create course glossary
         * Add graphics
         * Add interactivity components
         * Add video components
         * Course layout
         * Run smoke tests
         * Create supplements
         * Review Course
         * Send to TE for QA
      * Role defined: 'process associate' responsible for taking the outputs from the TE and ID and making them into the actual course, utilizing their creative talents