TWiki Marketing Meeting, 29 Oct 2007

Attendees

• ArthurClemens
• CarloSchulz
• EugenMayer
• KennethLavrsen
• KoenMartens
• MartinCleaver
• MichaelCorbett
• PeterThoeny (Minutes)
• RodBeckstrom (Facilitator)
• SvenDowideit

Place & Time

• IRC Server chat.freenode.net, channel #twiki_marketing
• 20:00 GMT

For an explanation of the tags used in this meeting, please see TagsForMeetingMinutes.

1. Blogging

• Champion - KoenMartens
• Supporting topic - TWikiBlogAndNewsletter

• Time +10...+20 min = 10 minutes
• Info: more bloggers have now contributed to the blog
• Info: only the TWikiCommunity can comment on the blog
• Action: Koen to write to these three explaining what we are doing and their options.

2. Home Page Redesign

• Champion - ArthurClemens
• Co-Champion - PeterThoeny
• Supporting topic - TWikiOrgHomepageRedesign2007 & WebPageAudience
• Time 00:20 – 00:37 = 17 minutes
• Action PeterThoeny: review personas and define difference between analyst and journalist
• Action all: Provide comments on WebPageAudience
• Arthur will propose a new scheme

3. Testimonials

• Champion - RodBeckstrom
• Supporting topic - YouTubeDemoContest2007
• Contest to create YouTube videos
  • TWIKI.NET has agreed to sponsor a TWiki video contest, budget $3K in prizes
  • Let customers tell their story

• Time 00:37 – 00:42 = 5 minutes
• Info: PeterThoeny wrote a blog story on kqed
• Action: All to get testimonials from wherever possible.

4. TWiki.org Performance

• Champion- PeterThoeny
• Supporting topic - NewTWikiOrgServer2007

• Time 00:42 – 00:44 = 2 minutes
• Supporting topic: NewTWikiOrgServer2007
• Action: PeterThoeny to “bug them on a daily basis”

5. Press Releases

• Champion - PeterThoeny
• Co-Champion - MichaelCorbett
• Supporting topic - TWikiAdvocacy04x02

• Time 00:44 – 00:56 = 12 minutes
• Discussion: on how we refer to TWiki. The terms Structured wiki and programmable wiki were discussed. Both have their pros and cons. “Structured” has too little meaning whereas “programmable” may be viewed by some as “too scary”. It may be better to refer to TWiki as the Application wiki/collaboration platform. Whatever we choose it is very important to ensure consistency in the words we use in different media.

• Info: Nokia have come up with a nice quote suitable for the press release.
• Action: PeterThoeny to see if we can use it.

6. Usability

• Champion - CarloSchulz
• Supporting topic - UsabilityIdeas
• Time: 00:56 – 1:11 = 15 minutes
• Supporting Topic: NewNavigationModellForTWikiOrg
• Discussion: Many people liked the navigation model.
• Action all: to comment on http://twiki.org/cgi-bin/view/Codev/NewNavigationModellForTWikiOrg
• Action all: too look at and comment on http://twiki.org/cgi-bin/view/Codev/UsabilityIdeas

7. Merchandising

• Champion- KoenMartens
• Supporting topic - TWikiMerchandise

• Not discussed at meeting, defer this meeting topic until 4.2 has been released

8. AOB.

• Time 1:12 – 1:20 = 8 minutes
• Supporting topic: MarketingWebBenefits
• Discussion: the group discussed the pros and cons of having separate webs. The issue of where a separate web would fit into the navigation model was also raised.
• Action all: to comment on MarketingWebBenefits page.

IRC Log

• TWikiMarketingMeeting2007x10x29.txt: TWiki Marketing Meeting IRC log 2007-10-29

Next meeting: TWikiMarketingMeeting2007x11x12

Back to: TWikiMarketing

-- PeterThoeny - 28 Oct 2007 -- MichaelCorbett - 29 Oct 2007

Discussion

Some remark on

[14:54] rodbeckstrom: and progammable, application or structued wikis
[14:54] rodbeckstrom: like Jotspot and Twiki
[14:55] rodbeckstrom: these are the only two which handle data structures, forms, templates and logic explictly.

Forgotten XWiki. They have an on-page development scheme to define objects (versus TWikiForms). These exist independent of a topic; multiple instances can be used everywhere on a page, calling their methods.

-- MichaelDaum - 30 Oct 2007