TWiki Marketing Meeting, 10 Mar 2008

Logistics

• Place: IRC Server chat.freenode.net, channel #twiki_marketing
• Time: 21:00 GMT (Attention: 1 hour DST shift in USA; no change in Europe)
• IRC log: TWikiMarketingMeeting2008x03x10.txt
• Previous/Next meeting: TWikiMarketingMeeting2008x02x25, TWikiMarketingMeeting2008x03x24

Attendees

• PeterThoeny (facilitator)
• ArthurClemens
• MichaelCorbett
• SvenDowideit
• LarsEik
• KoenMartens
• VickiBrown
• SueBlake
• KennethLavrsen
• MartinSeibert (minutes)

1. Blogging

• Champion: VickiBrown
• Supporting topic: TWikiBlogAndNewsletter

• Action item review from last meeting:
  • VickiBrown to set up Twitter feed. (open)
  • PeterThoeny to check on the #twiki twitter user. (open)
  • MartinSeibert: create English summaries for available Weblog-Entries in German (finished)
    • I have ordered a translator to translate all of the discussed entries into English language. We had a couple of translations, so it might take some more days. But as soon as they are available, I will post my weblogs in English. -- MartinSeibert - 10 Mar 2008
    • The entries will be posted over time (not all at once). The first "Why there should be a Wiki integrated into every Intranet" is already online. -- MartinSeibert - 21 Mar 2008
  • Open - Someone needs to create a blog entry about the importance of blogging for TWiki.

• New action items:
  • KoenMartens: Newsletter-Subscription for TWiki-Newsletter shall be easier. Explanation for dummies needed.
  • KoenMartens: How to subscribe should be mentioned in the blog home also.
  • PeterThoeny: In twiki.org home add link to newsletter home
  • VickiBrown: Create newsletter app in Blog web and move existing newsletters from Codev web to there. Add a publish flag so that only released newsletters are listed in the newsletter homepage in Blog web
  • VickiBrown: Create a NewsletterFeed page (look at RssFeed for inspiration)

2. Usability & Home Page Redesign

• Champions: ArthurClemens, CarloSchulz
• Co-Champion: PeterThoeny
• Supporting topics: NewNavigationModelForTWikiDotOrg, WebPageAudience, WebPageAudienceSiteStructure, UsabilityIdeas

• Action item review from last meeting:
  • ArthurClemens to create a page with the work items that are required for the website makeover.
    • See TWikiOrgRenewalWorks2008ToDo for the empty shell of the to-do table.

• New action items:
  • KoenMartens volunteered to help ArthurClemens with text writing.
  • MichaelCorbett will create a landing page on TWiki-Marketing.
  • MartinSeibert volunteers to add comparisons to MediaWiki and Confluence. (Finished: see ComparisonOfMediaWikiToTWiki)
  • Everybody is requested to keep the defined personas as readers in mind while creating content.

3. Testimonials & Contest

• Champions: MichaelCorbett, AmirShobeiri
• Supporting topic: YouTubeDemoContest2008

• Rod stepping down from champion role, Amir steps in as co-champion

• Action item review:
  • MichaelCorbett and AmirShobeiri define a (short) list of criterias
  • Marketing team to brainstorm ways of promoting the contest.

• New action items:
  • The deadline of the YouTube-Contest shall be extended to 14 Apr 2008.
  • PeterThoeny: Ask around to publicize the contest among geek circles.
  • MartinSeibert: Create Blog-article in German and promote YouTube-Contest. Done: Der TWiki-YouTubeContest: TWiki lobt Preise für Demo-Videos aus
  • KoenMartens: Create Blog-article in Dutch and promote YouTube-Contest.
  • Blog-articles can refer to: Blog.2008-02-28-twiki-youtube-and-2000

4. TWiki.org Performance

• Champion: PeterThoeny
• Supporting topic: NewTWikiOrgServer2008

• Sun delivered hardware last Friday!

• Action item review:
  • PeterThoeny: create and maintain topic in Codev web on (delivery) status
  • PeterThoeny: update twiki.org to 4.2

• New action items:
  • PeterThoeny: get hardware ready up to ssh login level
  • PeterThoeny: find out when 2 additional servers arrive

5. Merchandising

• Champion: AmirShobeiri
• Supporting topic: TWikiMerchandise

• A Spreadshirt account for TWiki has been opened
• Amir volunteers as champion

• New action items:
  • Untaken: Write blog entry on TWiki-merchandising-products like T-Shirts.

6. TWiki Meetups

• Champion: AmirShobeiri
• Supporting topic: TWikiMeetUps

• New action items:
  • Everybody is asked to organize meetups in his/her area.

7. TWiki Summit

• Champion: open
• Supporting topic: TWikiCommunitySummits, TWikiCommunitySummitBerlin2008Q3

• New action items:
  • MichaelCorbett: E-mail Michael Daum to re-vote on TWikiCommunitySummitBerlin2008Q3 (he already voted on doodle.ch)
  • PeterThoeny: E-mail Oliver Krueger and Carlo Schulz to re-vote (same reason)

Back to: TWikiMarketing

-- PeterThoeny - 24 Feb 2008

Discussion

I am sorry for missing the last marketing meeting.

-- MartinSeibert - 10 Mar 2008

I have finished my action items.

-- MartinSeibert - 21 Mar 2008