TWiki Marketing Meeting, 24 Mar 2008

Logistics

• Place: IRC Server chat.freenode.net, channel #twiki_marketing
• Time: 21:00 GMT (Attention: 1 hour DST shift in USA; no change in Europe)
• IRC log: missing (Can anyone who steers the bots insert it?)
• Previous/Next meeting: TWikiMarketingMeeting2008x03x10, TWikiMarketingMeeting2008x04x07

Attendees

1. PeterThoeny (facilitator)
2. ArthurClemens
3. MichaelCorbett
4. KoenMartens
5. KennethLavrsen
6. MartinSeibert (minutes)
7. AndreUlrich
8. AmirShobeiri (came in later)

Possible problem for participants: Easter Weekend (monday)

1. Blogging

• Supporting topic: TWikiBlogAndNewsletter

Decisions:

• TWiki-Bloggers are asked to use short Titles, so that we have short URIs also. If URIs are shortened, the main words should remain in the URI.
• Eventually we want to offer a new field "post slug" for our blog posts in TWiki.
• MartinSeibert created a new Twitter-Account at https://twitter.com/twikiorg. Please follow it with your own Twitter users.

• Action item review from last meeting:
  • MartinSeibert: create English summaries for available Weblog-Entries in German (finished)
    • I have ordered a translator to translate all of the discussed entries into English language. We had a couple of translations, so it might take some more days. But as soon as they are available, I will post my weblogs in English. -- MartinSeibert - 10 Mar 2008
    • The entries will be posted over time (not all at once). The first two articles "Why there should be a Wiki integrated into every Intranet" and "Wikis are the glue holding Intranets together" are already online. -- MartinSeibert - 24 Apr 2008

2. Usability & Home Page Redesign

• Champions: ArthurClemens, CarloSchulz
• Co-Champion: PeterThoeny
• Supporting topics: NewNavigationModelForTWikiDotOrg, WebPageAudience, WebPageAudienceSiteStructure, UsabilityIdeas

• Action item review from last meeting:
  • ArthurClemens to create a page with the work items that are required for the website makeover.
    • See TWikiOrgRenewalWorks2008ToDo for the empty shell of the to-do table.
  • MartinSeibert volunteers to add comparisons to MediaWiki and Confluence. (Finished: see ComparisonOfMediaWikiToTWiki)

3. Testimonials & Contest

• Champions: MichaelCorbett, AmirShobeiri
• Supporting topic: YouTubeDemoContest2008

• Rod stepping down from champion role, Amir steps in as co-champion

• Action item review:
  • MichaelCorbett and AmirShobeiri define a (short) list of criterias
  • Marketing team to brainstorm ways of promoting the contest.

• New action items:
  • The deadline of the YouTube-Contest shall be extended to 14 Apr 2008.
  • PeterThoeny: Ask around to publicize the contest among geek circles.
  • MartinSeibert: Create Blog-article in German and promote YouTube-Contest. Done: Der TWiki-YouTubeContest: TWiki lobt Preise für Demo-Videos aus
  • KoenMartens: Create Blog-article in Dutch and promote YouTube-Contest.
  • Blog-articles can refer to: Blog.2008-02-28-twiki-youtube-and-2000

4. TWiki.org Performance

• Champion: PeterThoeny
• Supporting topic: NewTWikiOrgServer2008

Nothing new.

5. Merchandising

• Champion: AmirShobeiri
• Supporting topic: TWikiMerchandise

• A Spreadshirt account for TWiki has been opened
• Amir volunteers as champion.

6. TWiki Meetups

• Champion: AmirShobeiri
• Supporting topic: TWikiMeetUps

• New action items:
  • Everybody is asked to organize meetups in his/her area.

7. TWiki Summit

• Champion: open
• Supporting topic: TWikiCommunitySummits, TWikiCommunitySummitBerlin2008Q3

• New action items:
  • MichaelCorbett: E-mail Michael Daum to re-vote on TWikiCommunitySummitBerlin2008Q3 (he already voted on doodle.ch)
  • PeterThoeny: E-mail Oliver Krueger and Carlo Schulz to re-vote (same reason)

8. Brainstorming for ideas

• Update TWiki-Presentation from Peter (shorter, new statistics, ...)
• Publish article on TWiki in German Perl Magazine "$foo" (MartinSeibert)
• Update German TWiki-article in Wikipedia to match english version. (MartinSeibert)
• One of us should be speaking about TWiki on the WikiSym2008 (Sept 8th-10th, 2008). Call for Papers is open until May 3rd. A participation in the WikiFest-session during the conference might be interesting for TWiki-Users also.
  • Please list your name at WikiSym2008, if you plan to attend.
  • PeterThoeny will call Dirk Riehle (WikiSym2008 - Management) discuss, if they want a tutorial again.

Action items

New action items

• MichaelCorbett will move his content from MarketingHub to TWikiMarketing and reorganized the page as he believes as appropriate.
• PeterThoeny will call Dirk Riehle (WikiSym2008 - Management) discuss, if they want a tutorial again.
• PeterThoeny: Update TWiki-Presentation from Peter (shorter, new statistics, ...)
• MartinSeibert: Publish article on TWiki in German Perl Magazine "$foo"
• MartinSeibert: Update German TWiki-article in Wikipedia to match english version.

Old action items from various topics

• KoenMartens: Newsletter-Subscription for TWiki-Newsletter shall be easier. Explanation for dummies needed.
• KoenMartens: How to subscribe should be mentioned in the blog home also.
• KoenMartens volunteered to help ArthurClemens with text writing for TWikiOrgRenewalWorks2008ToDo.
• VickiBrown: Create newsletter app in Blog web and move existing newsletters from Codev web to there. Add a publish flag so that only released newsletters are listed in the newsletter homepage in Blog web
• VickiBrown: Create a NewsletterFeed page (look at RssFeed for inspiration)
• PeterThoeny: create and maintain topic in Codev web on (delivery) status of webservers
• PeterThoeny: update twiki.org to 4.2
• PeterThoeny: In twiki.org home add link to newsletter home
• PeterThoeny: get hardware ready up to ssh login level
• PeterThoeny: find out when 2 additional servers arrive
• Everybody is requested to keep the defined personas as readers in mind while creating content.
• Untaken: Write blog entry on TWiki-merchandising-products like T-Shirts.
• Untaken: Someone needs to create a blog entry about the importance of blogging for TWiki.

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