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Social Media Software: A Crowded Space - Not Just Facebook

2012-05-19 - 08:22:22 by PeterThoeny in Social Business
What is TWiki?
A leading open source enterprise wiki and web application platform used by 50,000 small businesses, many Fortune 500 companies, and millions of people.
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Social Media is everywhere. As it is with many things, new technology is first pushed in the consumer space, then enters the enterprise market. Friday was a big event for social media when Facebook went public and was valued at $100B (that is a 1 with 11 zeros). Everybody defines social media differently. Wikipedia defines it currently as follows:

Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Social media is ubiquitously accessible, and enabled by scalable communication techniques.

Social Media Landscape
Book cover and back
TWiki can be considered as part of social media if you take it broadly. Some call this space Enterprise Social Software (ESN), others call this Enterprise 2.0, others call this Social Business Software. Whatever you call it, I see TWiki as a collaboration platform to get work done. So the primary focus is work. It was like this since the beginning when I created the first TWiki application, a knowledge base for customer support. Today, some of the ESN vendors such as Yammer focus primarily on social, which is mainly micro blogging and news feeds. I find this useful to keep employees in synch, but a bit limiting because content is so transient. I will elaborate on this in a future blog post.

Get Involved!
TWiki is an open source project with 10+ years of history, built by a team of volunteers from around the world, and used by millions of people in over 100 countries. The community is focusing on building the best collaboration platform for the workplace. We invite you to get involved!
Back to social Media being everywhere: This space is very crowded - there are literally hundreds of providers, either in the cloud or as downloadable software. Business Insider has a blog, "INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now", showing a very busy infographic of the social media landscape (also shown here - click to enlarge). The social media space is changing fast, and this infographic seems to be a bit outdated - why is Pinterest missing, and what is Friendster doing in there? The box for Social Business Software is in the lower left; TWiki is listed among 22 other ones. There are many more in this category - Gartner's 2011 Magic Quadrant of Social Software in the Workplace covers OpenText, Saba, Ektron, Liferay, XWiki and many additional ones.

This is an exciting space and time -- I invite you to join our community on TWiki.org to help create a kick ass product!

-- Peter Thoeny, founder of TWiki.org

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Topic revision: r4 - 2012-05-20 - PeterThoeny
 

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