TWiki Marketing Minutes, 17 Sep 2007

Attendees

• ArthurClemens, CrawfordCurrie (read only), DavidAllen (read only), KennethLavrsen, KwangErnLiew, KoenMartens, MichaelCorbett, PeterThoeny, RodBeckstrom, SteffenPoulsen (read only), SvenDowideit (read only)

Place & Time

• IRC Server chat.freenode.net, channel #twiki_marketing
• or Conference Call into USA +1 712 451 6000 conference code 192170#
• 01:00 PST, 20:00 GMT, 22:00 CET, 06:00 AEST (Australia)

1. Blogging

• Champion - KoenMartens
• Supporting topic - TWikiBlogAndNewsletter

• Peter: Update CommentPlugin to latest version
• Newsletter:
  • Text only, with TML
  • Send this Wed
  • Content: blog posts with summary on top

2. Home Page Redesign

• Champion - ArthurClemens
• Co-Champion - PeterThoeny
• Supporting topic - TWikiOrgHomepageRedesign2007

• New news
• Will focus on WebPageAudience: Identofy target groups, map them to Personas
• Need to consider SEO, e.g. keep Google ranking high
• Define landing pages
• Involve MichaelCorbett in homepage redesign

3. Testimonials

• Champion - RodBeckstrom
• Supporting topic - YouTubeDemoContest2007

• Contest to create YouTube videos
• Let customers tell their story
• Timeline: Oct or Nov

4. TWiki.org Performance

• Champion- PeterThoeny
• Supporting topic - NewTWikiOrgServer2007

• Servers have been ordered, not yet arrived on ISP (Plug and Play Tech Center)
• Sys admin done by 2-3 people, in Europe and USA
• TWiki system setup exactly like documented (except for base URL)

5. Press Releases

• Champion - PeterThoeny
• Co-Champion - MichaelCorbett
• Supporting topic - TWikiAdvocacy04x02

• Do several press releases: once per month?
  • TWiki 4.2 announce
    • Mention Rome summit and announce next summit
  • YouTube TWiki contest
  • YouTube TWiki winner
  • TWiki 5.0 roadmap

7. Usability

• Champion - CarloSchulz
• Supporting topic - UsabilityIdeas

• no update

8. Merchandising

• Champion- KoenMartens
• Supporting topic - TWikiMerchandise

• no update

IRC Log

• TWikiMarketingMeeting2007x09x17.txt: TWiki Marketing Meeting IRC log 2007-09-17

Next meeting: TWikiMarketingMeeting2007x10x01

Back to: TWikiMarketing

-- RodBeckstrom - 03 Sep 2007

Discussion

At Rome, Rod was stating that TWiki should more get in touch with the perl community, that TWiki should be seen as "The perl wiki". I stumbled on this mail on the Socialtext mailing list that shows that actually, the perl community already has what it perceives as the perl wiki... Socialtext. So to put TWiki on the perl map of the world will require some hard work.

http://www.eu.socialtext.net/st-user-list/index.cgi?ideas_and_bugs_from_the_perl_5_wiki

-- ColasNahaboo - 16 Sep 2007

If they were looking for a public internet site wiki, than that wouldn't be bad choice. TWiki is not positioned to public websites.

-- ArthurClemens - 17 Sep 2007

i'm probably presenting at the amsterdam perl mongers meeting in october btw

-- KoenMartens - 17 Sep 2007

[13:58] rodbeckstrom: usability- I would like to see us consider doing our best to improve the usability and when in doubt, simplify or give the user the option to simplify
[13:59] gmc: i'm not sure how this is marketing btw.._"

Homepage redesign is about usability, performance is about usability. Which means (in the context of this topic) usability is marketing. How is Apple marketing their products? They promote them as cool, functional and easy to use . It all goes hand in hand.

We need more than just re-designing the homepage and create new landing pages. TWikis navigation models sucks! All we have that works is content navigation. We need better sidebars, they are wasted right now. The more items you have in a navbar the less people use them. It's simply just information overload. Pure noise. Nine or ten items are the max you should have in a side or topbar.

One other thing. What do you think, how many people not active in the community have noticed the blog already? I bet not that much. We introduced the Blog for marketing TWiki but we burried the Blog and all other Webs at the very bottom of the leftbar. The Navigation is underneath the fold.

I think we should really consider a NewNavigationModellForTWikiOrg. Seriously.

-- CarloSchulz - 18 Sep 2007